‘Tis the Season for Eating
They’re cute, they’re convenient, they’re “Wicked Good”
The holidays are the time for eating! There’s nothing my family and I enjoy more than gathering around on Christmas and sharing the gift of food. Thankfully, December in Ohio is not bikini season, so we feel free to cook and eat as much as we want. But for our relatives who live far away (and for me when I’m away at school), our wish for them is to enjoy the gift of eating food as well. So when my roommate’s mom sent her “Wicked Good Cupcakes” for her 20th birthday, I was amazed by the brilliant idea—cupcakes in a jar! Why hadn’t anyone thought of it before? It’s so much easier than sending friends and family regular cupcakes because the flavors and the frosting are preserved inside the cozy confines of the jar. My roommate was kind enough to let me try one of these drops of heaven and— oh my— it was delightful. I’m now trying to plan my spring break trip: Wicked Good Cupcakes in Boston, Massachusetts (their only retail location). However, thankfully they ship all over the U.S. This wonderful bakeshop doesn’t only do cupcakes— they also feature pie, brownie, and cookie jars. I know what just moved to the top of my Christmas list.
Every mother-daughter baking duo dreams of opening a bakery together which is exactly how Wicked Good Cupcakes got their start. Caring mother, Tracey Noonan, and her daughter, Danielle Vilagie, launched their first store in Cohasset, Massachusetts in 2011. They noticed their family recipe was taking off too quickly for them to handle, so they sought help from this little show called “Shark Tank.” The Sharks absolutely adored their recipe, and Kevin O’Leary (a.k.a “Mr. Wonderful”) in particular was interested in investing. Now, every Wicked Good Cupcake jar you buy has a little sticker on it that says “As Seen on Shark Tank” which sparks everyone’s interest, makes them think, “if the Sharks of Shark Tank loved this product, I probably will too.” You can watch their pitch on Shark Tank here.
The Holidays are also the time for giving. The United States’s armed forces overseas are in need of some cupcake lovin’. They risk their lives for our country and won’t get to be with their families on Christmas morning. We can give back to them by giving them a taste of home with Wicked Good Cupcakes! Now on their website they allow their cupcake-adoring customers to send a “thank you” to our troops by sending jarred cupcakes. Is there any better way to say thank you than to send desserts? You can send a jar (or several) to the people who keep you safe and warm at home on Christmas morning by clicking and pledging here.